Rättviseförmedlingen requested a Christmas campaign to generate funds for the upcoming year. Instead of selling typical branded gifts, we created an expensive, attractive wrapping string called Rättesnöre ("guiding principle"), priced at 50 kr/meter. Profits went directly to Rättviseförmedlingen, allowing people to support equality while giving gifts. This way you could still give your grandpa that much appreciated waterproof hunting jacket and support the work for equality. The wrapping string also served as a conversation starter, spreading awareness about the foundation.