Today's lifestyle often leads us to compromise on quality, but in the Swedish crafting village of Mora, there's a 130-year-old tradition that teaches us the value of making things to last. Together with Morakniv, we embarked on a journey to craft a brand that embodies their unwavering commitment to enduring quality. Like archaeologists, we unearthed a powerful brand narrative that reflects their belief that quality takes no shortcuts. My role was mainly to help find this new brand narrative and from it a new communication platform. The great designers at Identity Works then made the new brand identity and a new industrial packaging design.